How Much SEO Costs: The Truth Behind the Price

The cost of SEO can vary depending on a number of factors, including your website’s size and complexity, your industry’s competitiveness, and your current search engine ranking. Generally, it ranges from $500 to $5,000 per month.

by Chris Latham

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Wondering how much SEO costs? You’re not alone. A lot of people are curious about the cost of SEO. In this article, we’ll break down how much SEO costs and what you can expect.

How Much Does Seo Cost?

The cost of SEO can vary depending on a number of factors, including your website’s size and complexity, your industry’s competitiveness, and your current search engine ranking. Generally, SEO services range from $500 to $5,000 per month.

What’s Included in Seo Costs?

When it comes to SEO, there are a variety of different services and costs that can be included. Depending on the needed optimization level, prices can range from a few hundred dollars to tens of thousands. In general, however, most SEO services include:

  • On-page optimization (keyword research, content optimization, etc.)
  • Off-page optimization (link building)
  • Technical SEO
  • Reporting and Analytics
  • Local SEO
  • Website Monitoring
  • Rank Tracking

This is only the beginning of each category. They all have additional layers and levels. For example:

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Technical SEO includes:

  • Sitemaps
  • Robots.txt
  • Canonical Tags
  • 301 Redirects
  • 404 Errors
  • Website Speed & Performance
  • Schema Markup

SEO On-page optimization includes:

  • Keyword research
  • Content optimization
  • Meta data optimization
  • URL optimization
  • Heading tags
  • Image optimization

You can understand how paying someone $200 a month for “SEO” wouldn’t begin to cover all these services, and nor would it have good quality work behind it.

What’s the Difference Between Cheap and Expensive SEO?

The main difference between cheap and expensive SEO is the quality of the service. Generally, cheap SEO services are not as effective as more expensive ones.

This is because they often use black hat techniques that can get your website penalized by Google. Additionally, cheap SEO providers may not have the experience or knowledge to provide you with the results you’re looking for.

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What Does SEO Not Include?

There’s a lot of confusion about what SEO actually is. Here are some things that SEO does not include:

  • Paid Ads
  • Email Marketing
  • Social Media Posts
  • Copywriting
  • Web Design

These are separate from SEO and can be used in addition to or instead of traditional SEO tactics. Additionally, SEO does not guarantee results. While it can help improve your website’s visibility and organic traffic, there is no guarantee that your site will reach the first page of Google or other search engines.

The Benefits of Investing in SEO.

There are many benefits to investing in SEO:

  • Your website will receive more traffic from potential customers who are looking for your products or services
  • Increased web visibility will lead to higher conversion rates and increased profits
  • Increased customer loyalty will result in less turnover and reduced marketing expenses 
  • Improved brand awareness will lead to more profitable online campaigns

How Much Does SEO Cost for a Small Business?

For a small business, the cost of SEO can range from $500 to $5000 per month. The price will depend on the size and complexity of your website, as well as your industry’s competitiveness.

Of course, these are just rough estimates. Investing in SEO ensures that your website enjoys a steady stream of organic traffic, ultimately leading to more sales and conversions.


SEO can be a great investment for small businesses. The cost of SEO services can range from $500 to $5000 per month, but the benefits are well worth the price.

SEO is a great place to start if you’re looking for ways to improve your website’s traffic and organic search ranking.

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