Digital Marketing Growth Case Studies
High-Ticket E-commerce company increases sales by 10% & page views by 34% in 6 months
The client is an online retailer that specializes in selling high-ticket products (+$1,000). Prior to seeking digital marketing assistance, the company was struggling to increase website traffic and revenue.
The goal of the digital marketing campaign was to increase website traffic and ultimately drive more sales for the business.
- Search engine optimization (SEO) techniques were implemented to improve the visibility of the website in search engine results pages.
- Pay-per-click (PPC) advertising was used to drive targeted traffic to the website through search engines and social media platforms.
- A comprehensive content marketing strategy was developed to attract and engage potential customers through informative and educational content.
- Email marketing campaigns were optimized to promote special offers and discounts to existing customers and subscribers, as well as to recover abandoned carts using marketing automation.
- Social media marketing was used to increase brand awareness and drive website traffic through social media platforms.
After 6 months of implementing the digital marketing strategy, the e-commerce business saw a 35% increase in page views on its website. This increase in traffic translated into a 10% increase in revenue for the company over the same period. The abandoned cart recovery email campaign alone had a conversion rate of 11% due to the automation of the process through marketing automation software.
The digital marketing campaign was successful in increasing website traffic and revenue for the business. The combination of SEO, PPC, content marketing, email marketing, and social media marketing helped to drive targeted traffic to the website, increase brand awareness, and ultimately drive more sales for the company. The use of marketing automation software helped to streamline their email marketing campaigns and increased their effectiveness, particularly in the recovery of abandoned carts.
Local Service business increases booking by 32% in 4 months
The client a local health and beauty spa that offers a wide range of services such as massage, facials, and RMT. Prior to seeking Local SEO and PPC assistance, the spa was struggling to increase website traffic and bookings.
The goal of the Local SEO and PPC campaign was to increase website traffic and ultimately drive more bookings for the Spa.
- Local SEO was implemented to improve the visibility of the spa’s website on local search engine results pages.
- PPC advertising was used to drive targeted traffic to the website through search engines and social media platforms.
- Keyword research was done to find the most relevant keywords that would drive traffic to the spa website.
- On-page optimization was done to make sure that the website was optimized for search engines.
- Consistent monitoring and optimization of the PPC & Local SEO campaigns.
After 4 months of implementing the Local SEO and PPC strategy, the Spa saw a 100% increase in website traffic. This increase in traffic translated into a 32% increase in bookings for the spa over the same period. The increased revenue allowed the spa to hire additional staff and even bankroll the opening of a second location.
The Local SEO and PPC campaign was successful in increasing website traffic and bookings for the Spa. The combination of Local SEO, PPC, keyword research, on-page optimization, and consistent monitoring and optimization helped to drive targeted traffic to the website, increase visibility in the local search results, and ultimately drive more bookings for the spa. The increase in bookings and revenue generated by the campaigns not only helped the spa to increase its staff but also to expand its business, opening a second location.
Local Service business increases pageviews by 185% year over year, leading to a successful new service launch
The client is a local fitness facility that offers a wide range of training programs and nutrition coaching. Prior to seeking SEO and social media marketing assistance, the gym was struggling to increase website traffic and wanted to generate more leads through a competition.
The goal of the SEO and social media marketing campaign was to increase website traffic and generate enough interest for a future fitness challenge.
- SEO techniques were implemented to improve the visibility of the gym’s website in search engine results pages.
- Social media marketing was used to increase brand awareness, promote the gym’s services and newly launched program, and drive website traffic through social media platforms.
- On-page optimization was done to make sure that the website was optimized for search engines.
- Consistent posting on social media platforms and engagement with followers.
- Local SEO was done to increase the visibility of the gym in the local search results.
After 12 months of implementing the SEO and social media marketing strategy, ABC Gym saw a 185% increase in page views on their website. This increase in traffic translated into a significant increase in the number of leads signing up for the gym’s fitness challenge.
The SEO and social media marketing campaign was successful in increasing website traffic and generating leads for their fitness challenge. The combination of SEO, on-page optimization, social media marketing, local SEO and consistent engagement helped to drive targeted traffic to the website, increase brand awareness, and ultimately drive more leads for the gym’s.