Separate phone numbers for Google and Facebook ads
Google Ads+Facebook ads+Call tracking+Booking platform+CRM
- The problem
- This beauty salon ran Google and Facebook ads alongside an online store, a separate booking platform and a CRM. Most new business came in by phone, so the team couldn't tell which calls came from which ad platform, or separate paid leads from other enquiries.
- What I did
- Gave Google Ads and Facebook ads their own call tracking phone numbers, so calls from each platform could be counted and segmented separately. I also built source-specific landing pages and forms, and set up automation to carry the source into the CRM.
- The result
- The team got clearer visibility into which calls and enquiries came from Google and which came from Facebook.
Enquiries from other routes are still grouped together, and their exact source isn't always known.
