Experience following the connections.
For a beauty salon client, Google and Facebook ads, an online store, a booking platform and a CRM weren't connected, and most enquiries came in by phone. I reviewed the setup, gave Google Ads and Facebook ads their own call tracking numbers so calls could be segmented by platform, and connected source-specific enquiry routes to the CRM.
The team got clearer visibility into which calls and enquiries came from each ad platform.
Complete attribution and payment integration were not part of the documented result.
